So What is Nanocasting?

Nanocasting is the commercial or business application of Podcasting. Like podcasting, Nanocasting is radio or video programming develop for delivery on the Internet but is distinguished from podcasting by being highly targeted to appeal to narrow but highly interested audience and to meet a specific business need.

Like podcasting, web sites using Nanocasting may offer direct download or streaming of their content. Nanocasts may also be downloaded automatically, using software capable of reading feed formats such as RSS or Atom.

Nanocasting a great guerrilla marketing weapon that allows you to build credibility, expand brand awareness, find new customers and clients, promote a new product or sell a service and generally communicate in very compelling ways with your target audience.

Because anyone reading this page is likely very interested in Guerrilla Marketing. The following radio Internet program would be considered a Nanocast when made available in this context. Click on the following link to listen:

How To Be An Exceptional Guerrilla Marketer

It's a good example of what is possible but there is more. Look for instance at what has been done with Nanocasting in a non-profit scenario. This Nanocast is targeted at a mental health audience. The Naked Truth About Psychology and Psychiatry

For more Guerrilla Marketing Programming click the link below:

Guerrilla Marketing Radio.