Being Aggressive and Confident as You Market For Free

You can be a high-energy marketer, and you can do it for free. Your marketing can propel you to gloriously high profits and you can do it for free.You can become well known for your non-stop clearly visible marketing and you can do it for free.                

If you can produce a circular at the cost of a dime, that’s not free and has no place in this book. If you can run a newspaper ad for only five bucks, that’s not free either. So you won’t be reading about it in the upcoming pages.                                               

In fact, the only money you’ll have to spend is money you’ve probably invested already. That means you’ll need a telephone, a computer, a printer, a supply of plain paper, access to the Internet, and business cards. If you have those, you can toss away your checks, file away your credit cards, put your cash into a piggy bank, and still market like a tiger. Or rather, a guerrilla. 

You’re a guerrilla. That means you know what marketing can and cannot do. It means you realize the importance of marketing to your bottom line. It means you understand the vital need to maintain visibility and market with all your might. But not with all your money. Not with any of your money.    

Guerrilla marketing for free is powerfully effective even though it costs you nary a cent. It can cause the competition to quake in their Nikes, even if they’re spending advertising money as though it’s going to expire. It wins customers maintains their loyalty, builds a business and increases—never decreases—your bank account.

Too good to be true, right? But it is true. Even more remarkable is the fact that the vast majority of your competitors haven’t a clue that they can market so formidably without spending money. Even when they become increasingly aware of your marketing and your success, they still won’t have a clue that you’re doing it all for free. .......

...Because you can rely on tactics that have conisently earned profits in the past, you can feel optimistic about how they'll work for you. Ideally, you'll get into the habit of marketing, making it as much part of your daily routine as flossing.

Some of the one hundred free tactics you can use are things, such as marketing plans and testimonials. some are places, such as Internet chat rooms and community bulletin boards. Others are concepts, such as competitive advantages and sales training. Some are attitudes, like agressiveness and flexibility. Still others are people, such as fusion marketing partners and satisfied customers. Many are hard to categorize, such as viral marketing and speeches for community clubs. But they all have five things in common:

  They take your time.

  They must be done right.

  They require energy--mostly, but not exclusively,mental.

  They are deceptively simple.

  They earn profits for guerrillas. Always have. Always can.