What is a Guerrilla Mortgage Broker?  

 

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The Guerrilla mortgage broker knows that the journey is the goal. They also realize that they are in control of their enterprise, not the other way around, and that if they are dissatisfied with their journey they are missing the point of the journey itself.

 

Unlike old-fashioned enterprises, which often required huge sacrifices for the sake of the goal, Guerrilla enterprises place the goal of a pleasant journey ahead of the mere notion of sacrifices.

The Guerrilla mortgage broker achieves balance from the very start.

They build free time into their work schedule so that balance is part of their enterprise. 

 

They respect their leisure time as much as their work time, never allowing too much of one to interfere with the other other. Traditional mortgage brokers always placed work ahead of leisure and showed no respect for their own personal freedom. Guerrillas cherish their freedom as much as their work.

 

The Guerrilla mortgage broker is not in a hurry.

 

The false need for speed frequently undermines even the best conceived strategies. Haste makes waste and sacrifices quality. The Guerrilla is fully aware that patience is their ally, and they have planned intelligently to eliminate most emergencies that call for moving fast. Their pace is always steady but never rushed.

 

The Guerrilla mortgage broker uses stress as a benchmark.

 

If they feel any stress, they know they must be going about things in the wrong way. Guerrilla mortgage brokers do not accept stress as part of doing business and recognize any stress as a warning sign that something's the matter -- in the work plan of the Guerrilla or in the business itself.

 

Adjustments are made to eliminate the cause of the stress rather than stress itself.

 

The Guerrilla mortgage broker looks forward to work.  They have a love affair with their work and consider themselves blessed to be paid for doing the work they do. ..The Guerrilla mortgage broker doesn't think about retirement, for never would they want to stop doing work they love.

 

The Guerrilla mortgage broker has no weaknesses.

They are effective in every aspect of their enterprise because they have filled in the gaps between their strengths and talents with people who abound in the prowess they lack......

 

The Guerrilla mortgage broker is fusion-oriented.

They are always on the alert to fuse their business with other enterprises in town , in America, in the world......Their fusion efforts are intentionally short-term and rarely permanent. In their business relationships, instead of thinking marriage, they think fling.

The Guerrilla mortgage broker does not kid him or herself.

They know that if they overestimate their own abilities, they run the risk of skimping on the quality they represent to their customers, employees, investors, suppliers and fusion partners.

 

They force themselves to face reality on a daily basis and realize that all of their business practices must always be evaluated in the glaring light of what is really happening instead of what should be happening.

 

The Guerrilla mortgage broker lives in the present.

 

They are well-aware of the past and very enticed by the future, but the here and now is where they reside, embracing technologies for the present, leaving future technologies on the horizon.

 

The Guerrilla mortgage broker understands the precious nature of time.

 

They don't buy into the old lie that time is money and in their heart that time is far more important than money.

 

The Guerrilla mortgage broker always operates according to a plan.

They know who they are, where they are going, and how they will get there.

 

The Guerrilla mortgage broker is flexible.

 

The Guerrilla aims for results more than growth.

 

The Guerrilla mortgage broker is dependent upon many people.

The Guerrilla mortgage broker is constantly learning.

The Guerrilla mortgage broker is passionate about work.

The Guerrilla mortgage broker is focused on the goal.

The Guerrilla mortgage broker is disciplined about the tasks at hand.

 

David L. Hancock has been in marketing his entire life. He is an accomplished mortgage banker, speaker, author, and certified guerrilla marketing coach.