You frequently read about the billions of dollars that large and medium-size companies raise when they need to. You hear how foreign countries get billions more from our financial institutions   You also hear that finding money for a small business is tougher than impossible. When you're hearing that, you're hearing a big lie.

Money is not difficult to find. Available cash always exists in great abundance. But you've got to know where to look for it and the proper way to get it.

It is true that many small business owners get their start-up capital from wealthy friends or relatives. Guerrilla financing enables you to get it from strangers.

You've undoubtedly heard that many business fail because of undercapitalization. That's because many business owners operate under the mistaken belief that money comes from banks.

Understand now, if you haven't already, that the banking community doesn’t' exist to finance small businesses. Banks can't afford to take the risk, so most are squeamish about small business loans. Anyhow, the economy of volume borrowing just isn’t' there. Banks are attracted to mature, proven business with consistent records of profitability, not to mention substantial collateral.

The process of raising money

Just as marketing is not an event but a process, raising capital is also a process, a continual process. That means, as with marketing, the financing doesn't happen instantly. Time is required to locate the right source, then prepare your oral and written presentation to that source Guerrillas don't take shortcuts.

Instead, they explore new terrain, avoiding the handful of formal venture capitalists and scouting out the tens of thousands of informal venture capitalists. Some people call these investors "entrepreneurial angels." They are everywhere in America, ready and waiting at this very moment to invest in your company.

As a financing guerrilla, you're going to have to embrace the financing word of the future: partnerism. It refers to an alliance with others to improve your business . Entrepreneurs of the future may still dominate their ventures, but they'll be in partnership with employees, customers, suppliers, financiers, and even with competitors. Surprisingly, even though business owners will have many partners, fewer of them will have to give up control---a delightful side benefit of guerrilla financing.