Conventional Guerrilla Marketing Weapons

Conventional weapons are utilized to inflict harm. Guerrilla marketing weapons are utilized to generate profits.

If any harm's to be done, it will be to your competition. The damage won't be to their bodies, only to their bottom lines. 

In fact, a weapon may be defined, according to any self-respecting guerrilla, as a method of communication or contact with customers and prospects designed to render service, improve quality, clarify benefits, enhance credibility, or make the customer or prospect feel good.

Guerrilla marketing weapons don’t have much in common with conventional weapons, as you can easily surmise. But they do have five important similarities. 

1. Guerrilla marketing weapons are designed to be used by pros, not by amateurs. These weapons are not for playing games. Their use requires skill.
2. Guerrilla marketing weapons work best when combined with other weaponry; the larger your arsenal, the wider your grin when you review your cash flow.
3. Guerrilla marketing weapons may appear innocent, but they can be frightenly dangerous when miscued--as they frequently are.
4. Guerrilla marketing weapons can help you achieve glittering victories, sending your opposition down to bitter defeat. This book has been written to help you do just that.
5. Guerrilla marketing weapons themselves don't win or lose marketing wars; people do. What you do with your weapons makes the critical difference.

Unlike conventional weaponry, many of the guerrilla marketing weapons are absolutely free. If you're a student of guerrilla marketing--.......you know full well that guerrilla marketing requires that you invest time, energy, and imagination in your marketing, not simply huge amounts of dollars.