About Guerrillapedia

Today, when you open your window and look out at the marketing landscape, you see an unprecedented explosion of innovative Guerrilla Marketing strategies sprouting up everywhere. The next generation of Guerrilla Marketers are already using weapons like RSS feeds, wiki's, blogs, podcasting, videocasting, tagging, mashups , XML, user generated content, social networking, Nanocasting and a seemingly unrelenting wave of new web 2.0 applications. The new GM's are deploying these weapons in a mind boggling array of combinations and with such speed that they are often difficult to comprehend or replicate. It has been impossible for any Guerrilla Marketer to keep up with the breadth of knowledge or rate of change in Guerrilla Marketing universe...until now! The Guerrilla Marketing Encyclopedia is the most comprehensive resource for finding unconventional ways of using creativity, imagination and energy to achieving maximum profits with minimum money.

Guerrillapedia will also the provide the content for the most valuable Guerilla Marketing book ever written. The published version of The Guerrilla Marketing Encyclopedia will be "the companion guide" to all of the collective knowledge in the Guerrilla Marketing Universe. What's even more exciting is that I'm inviting you to help me write it. That's right, this will be the first "open source" Guerrilla Marketing book. Which means that it will be written online, through collaboration with and contributions from thousands of Guerrilla Marketers like you. The best contributions to the site will be included in the book, so I invite you

join me and my co-author Errol Smith online right now and become a contributing author of the Guerrilla Marketing Encyclopedia.

The Guerrilla Marketing Encyclopedia is a joint venture between Jay Conrad Levinson, the father of Guerrilla Marketing and Errol Smith, founder of Jackstreet Media and the Nanocasting model for commercial podcasting.

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 30 other books. His books have sold 15 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 43 languages and are required reading in many MBA programs worldwide.

Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council. His Guerrilla Marketing is series of books, audiotapes, videotapes, a CD-ROM, an Internet website, and an online marketing advancement called The Guerrilla Marketing Association - which is an interactive marketing support system for small business.

Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising. He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and online columns published monthly on the Microsoft Website. He also has written online columns for several Internet websites, including Netscape, America Online, Fortune Small Business and Hewlett-Packard

Errol Smith is an e-commerce pioneer and founder of Jackstreet Media, a new media venture firm based in Los Angeles. Self-employed since he was 26, Errol brings more than two decades of successes in business, start-up ventures, traditional media, e-commerce and business development to his teams. A veteran of traditional media, Errol has penned 4 books, articles for the Wall Street Journal, the Los Angeles Times and Reason Magazine. Errol spent 3 years as as a radio talk show host in Los Angeles, before moving to television were he received five Emmy nominations and one Emmy Award.

Shuttling between his home in the Caribbean and his office in Los Angeles, Errol manages a portfolio of more than a dozen new media ventures in a variety of industries including entertainment, construction, health care, national security, human resources, franchising and publishing. Errol has developed new media programs for some of the best marketers in the business including Jack Trout, Stephen M.R Covey, Dan Poynter and Mark Victor Hansen. When not developing business strategy, Smith challenges the natural world surrounding him as a private pilot and yachtsman. His most important life role is as husband and father to one daughter. Oh by the way, Errol Smith went to Harvard. Well, actually, he was invited to speak there once but really learned a lot from the experience.